Interview: Aurélie Bidermann tells us all about her first design for Poiray.
Photo: Karim Sadli
What was the inspiration behind the heart?
"The iconic Poiray heart, reinterpreted like a New York pretzel, a city that particularly inspires me and has a huge influence on my work. I wanted to give it a round and delicious shape that would make it even more desirable and increase its power of attraction."
What was the one thing you wanted to avoid?
"That the result would be too classic or too girly. With a theme like a heart, that could easily have been the case."
Photo: Matthew Kristall