Ready to refuel your skin care routine for fall? Today Kiehl’s launches its popular emollient, Ultra Facial Cream, in limited-edition packaging that’s biker-chic.
Up to $25,000 from sales will benefit the Foundation for AIDS Research and to celebrate, Kiehl’s kicked off its weeklong LifeRide for amfAR yesterday. The motorcyclists—including Tyson Beckford, Mark-Paul Gosselaar, and Jason Lee—will make their way up the East Coast, stopping at several of Kiehl’s freestanding stores to spread HIV/AIDS awareness. Kiehl’s will donate an additional $5 to amfAR for every customer who comes out to support the cause (click here for store locations and times).
At approximately 12 PM on Saturday, August 6, LifeRide’s celebrity motorcyclists, buffered by 100 or so other bikers, will end their tour at the Kiehl’s flagship store in NYC (Third Avenue at 13th Street). To watch the spectacle and take part in the festivities, including music from Paul Sevigny, SPiN-sponsored ping pong, BBQ, and Magnolia cupcakes, block off 12 to 4 PM on your weekend calendar!