Demeaning Ads Get The Best Body-Positive Makeover

My Body Does, an online community dedicated to self-love, is fighting back against advertisements in New York City that shame women’s bodies and promote negative body image. Using what the campaign calls “affirmation stickers,” supporters of My Body Does are making their mark by placing positive messages over body-shaming images.

Love this edit to the "Team Big" ad on the 3 train. Thanks for the snap @katerinahope12! #mybodydoes #bodypositive #loveyourself

A photo posted by @mybodydoes on Dec 8, 2015 at 1:01pm PST

Spotted: My Body Does sticker on ridiculous boob job ad. We're equal opportunity fruitists, thank you very much. #mybodydoes #loveallfruit #feminism #bodypositive

A photo posted by @mybodydoes on Sep 3, 2015 at 5:04am PDT

The stickers, which are available on the My Body Does site and include affirming messages like, “My body is a source of joy,” have been seen on subway ads, mannequins and store windows. My Body Does co-founders (and yogis) Ashley Simon and Jess Andersen encourage members of their community to put them in “places in need of some body positivity.”

This is a real mannequin in Chinatown. Yikes. We hope we've liberated her 🙂 #bodypos #nyc #effyourbeautystandards #loveyourbody #mybodydoes #affirmations

A photo posted by @mybodydoes on Aug 27, 2015 at 7:10am PDT

Nice to see our stickers out in the wild! Also lol at "fit for you" coupled with this image. If "you" are Gisele they got you. ? Repost @jessica.l.andersen with @repostapp. ・・・ Ha. "Fit for you", are they? @mybodydoes #mybodydoes #effyourbeautystandards #bodypos #bodyaffirmations #girlpower #feminism

A photo posted by @mybodydoes on Aug 26, 2015 at 10:19am PDT

Sharing affirmation stickers isn’t the only project from My Body Does. Simon and Andersen also have a “My Body Muse” series on their blog that features people talking about their bodies, and they are hosting a gallery exhibition on March 19 that highlights societal body expectations.

Keep on fightin’ the good fight, ladies.

H/T Cosmopolitan